Agency Transformation: The Cost of Inaction

Inside the report…

In an era marked by economic volatility and rapid market shifts, the Society of Digital Agencies, in partnership with Kantata, offers a comprehensive exploration of the multifaceted transformation within agency frameworks. This includes a focus on operations, client relations, talent management, and innovation. Insightful articles were contributed by Kantata, DPDK, Koombea, Media.Monks, and TUX.

PAGE 03

Why Are Businesses Experiencing a Digital Transformation?

Jonathan Tarud, Founder of Koombea, gives insights into how the acceleration of current digital business transformation pushes the boundaries of many traditional industries while companies are focused on adapting to retain their competitive advantage despite the shifting market.

PAGE 07

Why 2024 is the Year for Agency Transformation

Brent Trimble, VP of Value Engineering and Managing Director of Marketing Service & Agency Vertical at Kantata, discusses why embracing change is non-negotiable and how ensuring that you have the right people, processes, and technology to optimize your delivery is crucial.

PAGE 11

Shifting Agency Priorities: The Crucial Role of Project Sentiment

Jared Haleck, Chief Product Officer at Kantata, reveals research insights from Kantata and Salesforce that underscore the shifting landscape agencies operate within, highlighting project sentiment measurement and long-term client retention as pivotal factors in competitive advantage.

PAGE 14

Measuring Success in Agency Operations

An interview with Pim van Helten, CEO of DPDK, delves into the most crucial KPIs to measure agency success, innovative strategies and technologies that optimize operations, strategies to encourage a culture of collaboration, and more insights into finding and understanding success in the modern agency.

PAGE 18

Redefining Relationships to Deliver True Client Centricity

Deborah Heslip and Laura Davis, Co-Chief Client Officers at Media.Monks, reveal how they overcame hurdles in the client-centric operating model by breaking down silos, unifying priorities across regions and capabilities, increasing visibility across every client relationship, and more on their way to a unified company.

PAGE 22

Changing the Company to Change the World

Sarah Patier, Development & Operations Lead at TUX, discusses how businesses have changed in recent years to become part of the social and solidarity economy, including the structural changes and societal mission they adopted and how it’s completely altered their place in the industry.